Innovation, Sustainability, and Leadership
Join the event that will shape the future of agave spirits. Two days of conferences, panels, and networking with national and international experts, in an environment of professionalization and global growth.
Sustainability
Learn about advances in sustainable energy and efficiency applied to production.
Business Opportunities
Strategic international alliances in the United States and Europe.
Leadership
Develop skills in emotional leadership and effective communication to strengthen teams and work networks.
Networking
Participate in a space for recognition and networking with experts, speakers, and key players in the sector.
The event will take place on:
September 11 and 12, 2025
These are some of the presentations
The Magic of Emotional WiFi
Building a Successful and Valuable Brand
Strategic Alliances for Binational Business Growth
Business Opportunities in Europe
Importance of Leveraging Agaves and Energy to Comply with the 2030 Agenda
Jalisco Sustainable Energy Plan: Energy Efficiency
SPEAKERS
Experts, leaders, and key players in the industry
Pablo Latapí Ortega
Journalist, communicator, and international speaker
Adriana González
President/CEO of the Chamber of Latin Entrepreneurs in Houston – Texas
Marius Storms
Co-founder Master Distillers
Manuel Herrera Vega
Secretary of Sustainable Energy Development of the State of Jalisco
José Orozco González Aréchiga
Research Professor, ITESO
María Barrón Frías
Commercial Director Mexico and Central America, PTI
Gerardo De La Mora Basáñez
Director and founding partner of Helix
Ing. Jorge Martínez Cano
Expert Master Tequilero
Rubén Ravelero Delgado
Agronomist
Ing. Jaime López Cuadras
General Director, Trópico Seed’s
Tomás Li
Director of Channel Partner Alibaba.com Mexico
Dr. Hugo Oscar Méndez Acosta
Level III Member of the National System of Researchers
INVESTMENT
Be part of the future of the tequila industry with conferences that will connect you with the most innovative aspects of the sector
Testimonials
The Importance of Attending the Congress
These are some comments from people who recommend attending the congress
Andrea Calderón
Continuing education in the agave spirits industry is key to staying up-to-date. Personally, it empowers me to grow in the field of international business.
Silvia Martínez
Attending this congress is essential to forge the alliances and acquire the cutting-edge knowledge that will guarantee the future and excellence of our agave spirits in the competitive market.
Sponsors
Reserve your Spot Today
Ensure your participation in the event that will bring together the most influential leaders and experts in the sector.
Event Location
Hotel Camino Real
Av. Niño Obrero 5005, Zapopan, Jalisco